RAIN KRÓNIKA: 2009.07.15.

KBS GLOBAL

Rain Named PR Ambassador for Korean Food

[2009-07-15]

Singer Rain (real name Chung Ji-hoon) was named PR ambassador for Korean food on July 13 at a ceremony that was held at the Ministry for Food, Agriculture, Forestry and Fisheries in Gwacheon, Gyeonggi Province.

Singer Rain has been named PR ambassador for Korean food. The Ministry for Food, Agriculture, Forestry and Fisheries appointed Rain on July 13 at the Gwacheon Government Complex. Over the next year, Rain will appear in video materials publicizing Korean cuisine and attend major events related to Korean food.

Rain said, "To me, Korean food is like a mother and my primary instinct. While holding overseas concert tours and filming movies, I always wished that Korean food was more competitive so that more people could enjoy it. I'm thankful for this opportunity to publicize it." The singer added, "Chinese and Japanese cuisines are very popular abroad compared to Korean cuisine. I want to publicize the health benefits of Korean food so that people all over the world can enjoy kimchi and tteokbokki."

Rain says his favorite Korean dish is tteokbokki, which he said made a perfect snack that he used to enjoy while at school.

The minister for Food, Agriculture, Forestry and Fisheries expressed his appreciation to Rain for taking on his new role and said he hopes that, with Rain's help, Korean cuisine will become as big a star as Rain in the global arena. He also pledged active support to Rain's overseas fan meetings by treating his fans to Korean delicacies.

The appointment plates that were given to Rain that day were produced in the form of a roll and ceramic pot to publicize traditional Korean culture.

A ministry official said the ministry chose Rain as PR ambassador in a bid to nurture Korean cuisine into a global industry and globalize its taste so that people all over the world can enjoy it.

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Zarifah

Singer Rain to Help Hansik Globalization

Singer Rain will join Korea's efforts to help the world
enjoy its indigenous food, other wise known as ``hansik."

The
international acclaimed singer, whose real name is Jung Ji-hoon, was appointed
Monday as a point man for the Ministry of Food, Agriculture, Forestry and
Fisheries in leading the hansik globalization initiative.

``Hansik is
seriously making its debut on the world stage but, with Rain's help, it will in
no time become food everybody can enjoy, like the world enjoying Rain's music,''
Minister Chang Tae-pyong said, while presenting the singer with a plaque and
certificate at his office in the Gacheon Government Complex.

The minister
said that Rain would participate in hansik banquets for foreign dignitaries and
help them to learn and enjoy Korean food.

Rain will serve as ``Hansik
Ambassador'' for the next year, starring in promotional videos and taking part
in related events. His hit number, ``I do,'' was played as background music
during the ceremony and for a video clip entitled, ``Rain Soaked in the Beauty
of Hansik.''

A ministry official said that inviting Rain to assist in
the globalization of hansik shows that Korea is very serious about turning the
food industry into its future growth engine.

Under Minister Chang's
leadership, Korea is pushing hard with a variety of related efforts from the
standardization of hansik dishes to the provision of incentives for big hotels
to open up hansik restaurants. In the ministry's annual food expo in October, a
competition is scheduled for new and aspiring chefs.

foolsdie@koreatimes.co.kr

Source: Koreatimes




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ratoka

[투표] 월드스타로 뜰 가능성이 높은 스타는 누구?

source

http://news.chosun.com/site/data/html_dir/2009/07/13/2009071300621.html

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ratoka

14.07.09: Top 12 Most Anticipated Movies on NCM.com

1. Harry Potter and the Half-Blood Prince
2. The Ugly Truth
3. G.I. Joe
4. Ninja Assassin
5. Funny People
6. The Twilight Saga: New Moon
7. The Wolfman
8. Halloween 2
9. Inglorious Basterds
10. The Final Destination
11. G-Force
12. The Road

Credit: NCM.com

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ratoka

07.14.09: Will Ninja Assassin, Prince Of Persia And Others Appear At Comic-Con ‘09



Speaking of martial arts films, Ninja Assassin, the long-awaited martial-arts action film from the Wachowski brothers and director James McTeigue – who’s also attached to helm X-Men Origins: Magneto – isn’t on the official Warner Bros. Comic-Con schedule, but rumor on the web is that it could have a secret screening, and may be a surprise addition to Warner Brothers’ Friday panel in Hall H.

Ninja Assassin, co-written by Matthew Sand and J. Michael Straczynski, is due in theaters on November 25, 2009, and tells the story of Raizo, one of the deadliest assassins in the world, who was taken from the streets as a child and transformed into a trained killer by the Ozunu Clan, a secret society whose very existence is a myth. Haunted by the merciless execution of his friend by the Clan, Raizo breaks free from them and vanishes, awaiting his chance to exact revenge. Ninja Assassin stars Naomie Harris, Randall Duk Kim, Rain, Sung Kang, Rick Yune, Ben Miles, Togo Igawa, Sho Kosugi, Stephen Marcus, Numan Acar, Yuki Iwamoto and Richard van Weyden.
If that happens, that could be one of a number of studio hat tricks during the Con, since there are a number of hot properties not currently on the Comic-Con complete schedule, which you can view right here.