Rain Forecast for Bangkok area
Published on January 06, 2006
First local concert scheduled for February 25 at Muang Thong Thani. Channel 7’s production arm for television programming, Media of Medias Plc, yesterday announced a new joint venture named ID-Media, to organise the Rain concert in Bangkok.
“Rainy Day in Bangkok 2006” will be the first official concert in Bangkok for Jeong Ji-hoon, better known as Rain. The two-hour concert will be held on February 25 at Muang Thong Thani’s Impact Arena.
Rain, a South Korean R&B performer, will arrive in Bangkok on February 23 and participate in several activities, including a charity event. Charlotte Donavanik, CEO of Media of Medias, said the company would be open to any partnership, for either specific projects or long-term events."We’re willing to deal with any business partner who has capability and good product,” said Charlotte.
She said I-Works Entertainment Co Ltd and Dream Maker Multimedia and Advertising Co Ltd would become its first partners, for the diversified project of hosting the Rain concert in Bangkok.
Charlotte said the concert required an investment of more than Bt50 million, half by Media of Medias and the remainder equally shared between I-Works and Dream Maker.
“The Rain concert in Bangkok will also help endorse the relaunch of Media of Medias, which will act as a supporter for any new-generation company wanting to develop itself in the entertainment market,” she said.
Charlotte, who became CEO of Media of Medias this week, said she would focus on developing the company’s 240 staff through active training in different areas of television production.
“Media of Medias will focus on producing quality television programming, in order to supply Channel 7 and other channels with customised content, in accordance with our contracts,” said Charlotte. She said the company would also remodel the T Channel, its satellite channel for Thai country music, to cover other kinds of music, so as to attract more sponsors and viewers.
Vit Suthithavil, managing director of I-Works Entertainment, said his company would be responsible for operational work at the Rain concert, while Dream Maker would be in charge of marketing and advertising, and Media of Medias would provide media support.
“Companies all across the world want to be the organiser of Rain’s concerts, and ID-Media has shown our strong commitment and capability, including experienced crews, so we’re glad to win this big deal,” said Vit.
Vit was with BEC Tero Co Ltd for four years before establishing I-Works.
He has been involved in organising such international sporting events in Thailand as the Thailand Open, the Davis Cup, the Paradorn Super Tour, the TAT Invitational and the PTT Thailand Open.
“In my view, Thai organisers have a strong capability to handle great international events,” said Vit. He said the company and its partners were able to deliver a strong presentation to South Korean-based JYP Entertainment Music & Artist Management Co Ltd, which is Rain’s management firm.
Vit said more than 9,000 tickets for “Rainy Day in Bangkok 2006” concert would go on sale at the end of this month. Ticket prices will be Bt900, Bt2,000, Bt3,000, Bt4,500 and Bt6,000.
Ratt Aksharanugraha, director of management at Dream Maker Multimedia & Advertising Co Ltd, said the company was negotiating with potential sponsors to support the concert. One title sponsor and five main sponsors are being sought.
“The title sponsor will be required to pay Bt20 million and allowed to have its brand name in front of the concert title. The main sponsors will be charged Bt8 million each,” said Ratt.
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