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KBS GLOBAL
What is All the Fuss About?
[2005-01-10]Korean `hallyu` stars have stolen the spotlight in the entire Asian region, including China, Japan and Taiwan. The New York Times has recently called the `hallyu` star Bae Yong-jun a `2.3 billion dollar man,` and an influential Japanese weekly `Munye Chunchu` disparaged South Korean actress Choi Ji-woo, writing in its New Year edition, `Is Choi Ji-woo a Yankee queen?"
KBS TV2`s `In-Depth 60 Minutes` will air a special two-part edition on the Korean pop-culture frenzy in Asia and its impact as a national brand on Jan. 12. The first part, called `2005 Hallyu Field Report: What is All the Fuss About?,` will feature an in-depth analysis of the `hallyu` phenomenon in Tokyo and Osaka, Japan and Taipei, Taiwan, which has incidentally resumed direct flights to Korea for the first time in 12 years.
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